Last year I had arranged 6 different advertising campaigns to commence on a  Friday, Total cost: $1,200. I came home from a golf trip that Sunday evening expecting my email box to be overflowing with payment notifications.  Instead, not a single one!  Wait a minute!  I had tested all my ads...they were steady pullers!  What happened???

Come to find out, our server had crashed that Thursday night.  If only I had been alerted to the problem, I could have immediately notified the web host, as well as delayed the marketing campaigns!  Don't let this happen to you!